The most advanced model to manage unauthorized 3P sellers, discover the source of product diversion, protect product values and brand equity.
The Counter Diversion service focuses on
Identifying the source of product diversions to unauthorized Amazon & eBay 3P Sellers.
Returning distribution channel control to the manufacturer.
Reducing price compression
Restoring product value and Brand equity to the Brand.
Counter Diversion Difference
Protecting your product values and brand health!
The solution focuses on managing the first ship point for the product, which is the key to clean distribution. Whether it is an authorized account, domestic or international distributor, the first shipping destination of the product is the entity that Brands must implore to adhere to their policies and take care of their product value. The further that products get from a Brands distribution center, the less allegiance a seller has to the Brand, nor an interest in adhering to a Brands’ Sales and eCommerce policy. Protecting and improving Brand Equity is vital for long term sales and brand health. The first ship point of your product is what the Counter Diversion model is built around, allowing brands to confidently enforce their policies.
The Counter Diversion algorithm analyzes thousands of tracked data points from unauthorized Amazon, eBay and other marketplace sellers, to deliver overall and micro assortment probabilities, it quickly studies proximity at scale as well as the economic likelihood of every tracked listings. This guidance gives brands the information and confidence to confront customers regarding sales strategies that are disruptive, destructive and that violate Brand policies.
Protecting and improving Brand Equity is vital for long term sales and brand health. Schedule a call with a Counter Diversion Consultant to see how we can complete your solution.