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Art Fletcher, CEO

As CEO of Counter Diversion, Art Fletcher is responsible for the overall strategic vision and the financial budgeting and planning of the company. After receiving his Bachelors of Arts in Industrial Accounting from Gonzaga University, Art returned to Oregon, where he established himself as a leader in the financial arena by taking three Oregon-based companies through successful IPOs.

Art leverages his 25 years of finance and reporting experience into the business intelligence firm focused data management.

Ryan Erickson, VP Sales

As VP of Sales at Counter Diversion, Ryan is able to capitalize on his years of experience leading Brands along with his experience in the Marketplace management space to help clients with the final step in Brand Protection.

A graduate of Wartburg College, with professional experience with Reebok, Rockport, Timberland and Teva, Ryan prides himself in finding the right solution for every client, with the goal of having honest conversations about the issues at hand.

Russ Snead, CTO

As Chief Technology Officer of Counter Diversion, Russ leads the product strategy, research, and development division along with product innovation, technology, and delivery. After graduating from the University of Idaho in 1988 with an undergraduate degree in Architecture, he continued with a Master’s degree in Architecture. Russ then turned his focus to IT management, database management, and consulting.

About Us

The Counter Diversion team has over 60 years of combined experience in the Marketplace Management, Consumer Goods and Data Management and Warehousing fields.


The solution came together at the intersection of this deep understanding of data management, the importance of Brand Health and the growing Grey Market issue on marketplace sales channels.


The solution focuses on managing the first ship point for the product, which is the key to clean distribution.  Whether it is an authorized account, domestic or international distributor, the first shipping destination of the product is the entity that Brands must implore to adhere to their policies and take care of their product value.  The further that products get from a Brands distribution center, the less allegiance a seller has to the Brand, nor an interest in adhering to a Brands’ Sales and eCommerce policy.  Protecting and improving Brand Equity is vital for long term sales and brand health.   The first ship point of your product  is what the Counter Diversion model is built around, allowing brands to confidently enforce their policies.


Solution Overview

The Counter Diversion algorithm analyzes thousands of data points to deliver overall and micro assortment probabilities, it quickly studies proximity at scale as well as the economic likelihood of every tracked listings. This guidance gives brands the information and confidence to confront customers regarding sales strategies that are disruptive, destructive and that violate Brand policies. 


Protecting and improving Brand Equity is vital for long term sales and brand health.   Schedule a call with a Counter Diversion Consultant to see how we can complete your solution.

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