Read the Latest about Grey Market issues

Since we first started our blog in 2021, our vision has been to support readers with all the latest Grey Market information. Sensing that there is an overwhelming amount of news online to this complex issue that is not always clear or comprehensive, we launched Counter Diversion with the commitment to helping people understand and address Grey Market issues. Regardless of how large your company is, Counter Diversion is here to help you stay fully informed through updates and analyses from our unique Grey Market perspective. We are committed to helping you protect your Brand.

Are your Authorized Sellers controlling the Buy Box?

The Hidden Costs of Unauthorized Amazon Resellers (and How to Stop Them)

One of the most damaging realities of unauthorized Amazon resellers is their willingness to operate on razor-thin—or even non-existent—margins. Unlike your trusted retail partners, these sellers have no stake in your long-term brand positioning, channel strategy, or customer experience. Their only goal is to win the Buy Box, and they’ll often underprice everyone else to do it. It's never been more crucial control distribution and protect the brand.

Ryan Weller

Jun 35 min read

Conquering Channel Conflict: Overcoming Challenges and Maximizing Opportunities

Conquering channel conflict sets healthy brands apart, how policy enforcement and prioritizing consumer preferences lead to success.

Ryan Weller

Jan 87 min read

Mastering Advertised Price Compliance: Why Distribution Control is Your Secret Weapon

Brand equity is your secret weapon, building trust and loyalty, enabling premium pricing, and setting you apart in a competitive market.

Ryan Weller

Nov 15, 20245 min read

Selective Distribution: Why Thoughtful Choices Make or Break Your Brand's Perception

Discover why selective distribution is key to brand perception. We dive deep into how thoughtful distribution strategies improve brand value

Ryan Weller

Oct 16, 20249 min read

Why a MAP Policy is Necessary and the Risks it may Create.

"Price maintenance policies alone have a limited ability to curtail price erosion without knowing the identity of the resellers.

Ryan Weller

Oct 1, 20247 min read

Mastering Marketplace Distribution Control: Strategies for Success.

Tell me if this sounds familiar, your company's sales team that calls on Amazon is complaining about declining sales due to 1P offers...

Art Fletcher

Aug 26, 20246 min read

Online Brand Protection - Defining Future Marketshare and Profitability

Every brand should strive to uphold its reputation. It’s essential to consider the company’s strengths, which is what consumers associate.

Art Fletcher

Jul 31, 20246 min read

Marketplace Crossroads - What to expect from Amazon Brand Registry & the Inform Consumers Act.

How Amazon's Brand Registry program & the INFORM Consumers Act combine to protect brands on Marketplace sales channels like Amazon & eBay.

Coats Bateman III

Jul 25, 20247 min read

What Risks Do Brands Face Without Brand Protection Software?

the right brand protection software is pivotal. It shields your brand from threats, preserves reputation, protects profitability

Art Fletcher

Jul 6, 20245 min read

How to Match the Right Brand Protection Software to your Brand Protection Strategy.

In today’s digital landscape, safeguarding your brand against unauthorized use is crucial. Brand protection software plays a pivotal role

Art Fletcher

May 31, 20246 min read

The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability

A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...

Art Fletcher

May 25, 20245 min read

The Impact of Grey Market Sales on Brand Value and Consumer Trust

Grey market sales typically occur through channels such as online marketplaces like eBay and Amazon, unauthorized e-commerce websites,

Coats Bateman III

May 21, 20247 min read

Amazon Brand Protection: 5 Steps to Protect Your Brand & Dominate

5 strategies to protect your brand on Amazon. Essential tips for all brands to protect product values and brand health.

Ryan Erickson

Apr 22, 20249 min read

The Missing Link in Brand Protection Solutions

Profitability is the new growth driver, and a brand protection solution or strategy is critical for maximizing long term health and...

Art Fletcher

Apr 1, 202410 min read

The Evolution of Brand Protection Solutions: Unlocking the Core of Business Intelligence

When taking action against sellers and changing the marketplace dynamic, confidence is crucial and data-driven decision-making is key

Art Fletcher

Mar 22, 20245 min read

How a strong brand continues to drive sustained profitability

YES, Amazon wants to sell everything, ever made to anyone looking for it, in any country in the world. They've structured the platform to...

Coats Bateman III

Feb 16, 20246 min read

Things to Consider & Where to Start - Addressing the Grey Market.

In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...

Art Fletcher

Nov 21, 20239 min read

The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels

In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...

Art Fletcher

Oct 30, 20234 min read

Distribution Policies - The building blocks to Brand Health

A well-monitored and enforced distribution policy acts as a safeguard against gray market activities

Art Fletcher

Oct 20, 20233 min read

The Unauthorized Drop Shipping Conundrum: Unmasking Amazon's Program and Its Implications

the problem arises when sellers engage in unauthorized drop shipping. In this scenario, sellers often source products after the sale is made

Art Fletcher

Jul 26, 20233 min read

Stay Informed

Counter Diversion has been writing about the importance of protecting product values and brand equity while battling the Grey Market as the retail landscape has become reliant on digital retail. Here are some key points from our blog posts on the subject:

1. Amazon, eBay, and other marketplaces have created a new retail landscape where brand equity is more important than ever before.

2. Brand health is essential to the success of any company, and Amazon, eBay and other Marketplaces have made it easier for consumers to find and sell Grey Market products.

3. Amazon and eBay are not the only online retailers who sell Grey Market products; many other online retailers do as well.

4. There are ways to protect your brand equity from the Grey Market, but it requires work, expertise and vigilance.

5. The best way to protect your brand equity is to be proactive and stay informed about the latest developments in the world of digital retail.

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Counter Diversion is a boutique SaaS company - we don't have marketing and we don't use high-pressure sales tactics. Our goal is to have solid, honest conversations about the issues at hand and then either recommend our service or another one that is a better fit for your needs. If you'd like to engage in that type of discussion or have general questions about this issue, please schedule a free consultation.

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