

The Hidden Costs of Unauthorized Amazon Resellers (and How to Stop Them)
One of the most damaging realities of unauthorized Amazon resellers is their willingness to operate on razor-thin—or even non-existent—margins. Unlike your trusted retail partners, these sellers have no stake in your long-term brand positioning, channel strategy, or customer experience. Their only goal is to win the Buy Box, and they’ll often underprice everyone else to do it. It's never been more crucial control distribution and protect the brand.

Ryan Weller
Jun 35 min read
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Conquering Channel Conflict: Overcoming Challenges and Maximizing Opportunities
Conquering channel conflict sets healthy brands apart, how policy enforcement and prioritizing consumer preferences lead to success.

Ryan Weller
Jan 87 min read
23 views
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Mastering Advertised Price Compliance: Why Distribution Control is Your Secret Weapon
Brand equity is your secret weapon, building trust and loyalty, enabling premium pricing, and setting you apart in a competitive market.

Ryan Weller
Nov 15, 20245 min read
22 views
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Selective Distribution: Why Thoughtful Choices Make or Break Your Brand's Perception
Discover why selective distribution is key to brand perception. We dive deep into how thoughtful distribution strategies improve brand value

Ryan Weller
Oct 16, 20249 min read
44 views
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Why a MAP Policy is Necessary and the Risks it may Create.
"Price maintenance policies alone have a limited ability to curtail price erosion without knowing the identity of the resellers.

Ryan Weller
Oct 1, 20247 min read
110 views
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Mastering Marketplace Distribution Control: Strategies for Success.
Tell me if this sounds familiar, your company's sales team that calls on Amazon is complaining about declining sales due to 1P offers...

Art Fletcher
Aug 26, 20246 min read
99 views
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Online Brand Protection - Defining Future Marketshare and Profitability
Every brand should strive to uphold its reputation. It’s essential to consider the company’s strengths, which is what consumers associate.

Art Fletcher
Jul 31, 20246 min read
19 views
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Marketplace Crossroads - What to expect from Amazon Brand Registry & the Inform Consumers Act.
How Amazon's Brand Registry program & the INFORM Consumers Act combine to protect brands on Marketplace sales channels like Amazon & eBay.

Coats Bateman III
Jul 25, 20247 min read
30 views
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What Risks Do Brands Face Without Brand Protection Software?
the right brand protection software is pivotal. It shields your brand from threats, preserves reputation, protects profitability

Art Fletcher
Jul 6, 20245 min read
23 views
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How to Match the Right Brand Protection Software to your Brand Protection Strategy.
In today’s digital landscape, safeguarding your brand against unauthorized use is crucial. Brand protection software plays a pivotal role

Art Fletcher
May 31, 20246 min read
53 views
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The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability
A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...

Art Fletcher
May 25, 20245 min read
48 views
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The Impact of Grey Market Sales on Brand Value and Consumer Trust
Grey market sales typically occur through channels such as online marketplaces like eBay and Amazon, unauthorized e-commerce websites,

Coats Bateman III
May 21, 20247 min read
292 views
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Amazon Brand Protection: 5 Steps to Protect Your Brand & Dominate
5 strategies to protect your brand on Amazon. Essential tips for all brands to protect product values and brand health.

Ryan Erickson
Apr 22, 20249 min read
101 views
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The Missing Link in Brand Protection Solutions
Profitability is the new growth driver, and a brand protection solution or strategy is critical for maximizing long term health and...

Art Fletcher
Apr 1, 202410 min read
64 views
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The Evolution of Brand Protection Solutions: Unlocking the Core of Business Intelligence
When taking action against sellers and changing the marketplace dynamic, confidence is crucial and data-driven decision-making is key

Art Fletcher
Mar 22, 20245 min read
50 views
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How a strong brand continues to drive sustained profitability
YES, Amazon wants to sell everything, ever made to anyone looking for it, in any country in the world. They've structured the platform to...

Coats Bateman III
Feb 16, 20246 min read
13 views
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Things to Consider & Where to Start - Addressing the Grey Market.
In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...

Art Fletcher
Nov 21, 20239 min read
84 views
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The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels
In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...

Art Fletcher
Oct 30, 20234 min read
20 views
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Distribution Policies - The building blocks to Brand Health
A well-monitored and enforced distribution policy acts as a safeguard against gray market activities

Art Fletcher
Oct 20, 20233 min read
57 views
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The Unauthorized Drop Shipping Conundrum: Unmasking Amazon's Program and Its Implications
the problem arises when sellers engage in unauthorized drop shipping. In this scenario, sellers often source products after the sale is made

Art Fletcher
Jul 26, 20233 min read
18 views
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