Read the Latest about Grey Market issues

Since we first started our blog in 2021, our vision has been to support readers with all the latest Grey Market information. Sensing that there is an overwhelming amount of news online to this complex issue that is not always clear or comprehensive, we launched Counter Diversion with the commitment to helping people understand and address Grey Market issues. Regardless of how large your company is, Counter Diversion is here to help you stay fully informed through updates and analyses from our unique Grey Market perspective. We are committed to helping you protect your Brand.

Marketplace Brand Protection Guide

A marketplace brand protection guide for brands dealing with unauthorized sellers, price erosion, channel conflict, and lost control online.

Art Fletcher

3 days ago6 min read

An analyst examines marketplace data and flagged listings, reflecting how brands use software to uncover unauthorized seller networks and pricing impact.

Unauthorized Seller Detection Software Explained

Unauthorized seller detection software helps brands find rogue marketplace sellers, trace diversion sources, and restore pricing and channel control.

Art Fletcher

5 days ago6 min read

Person using a magnifying glass to examine an online product listing on a laptop, with shipping boxes and a barcode scanner on a desk.

Why Do Unauthorized Sellers Appear?

Why do unauthorized sellers appear? Learn the real causes behind marketplace diversion, price erosion, and channel conflict for brands.

Art Fletcher

7 days ago6 min read

Enforcement strategies that connect legal action with supply chain visibility help brands address the root causes of unauthorized marketplace activity.

7 Best Marketplace Enforcement Strategies

Learn the best marketplace enforcement strategies to stop unauthorized sellers, protect pricing, and restore channel control on Amazon.

Art Fletcher

Jul 16 min read

Adjusting an on-screen control to drive online retail sales, with analytics and a shopping cart symbolizing e-commerce strategy.

How to Restore Marketplace Pricing Control

Learn how to restore marketplace pricing control by finding diversion sources, disrupting unauthorized sellers, and protecting brand value.

Art Fletcher

Jun 306 min read

Hand placing a small cardboard box next to a miniature shopping cart and laptop, with a gavel and charts in the background, symbolizing ecommerce sales and legal considerations.

Can Brands Remove Amazon Resellers?

Can brands remove Amazon resellers? Yes, but only in specific cases. Learn what works, what fails, and how brands regain seller control.

Art Fletcher

Jun 295 min read

How to Handle Reseller Undercutting

Learn how to handle reseller undercutting with practical steps to protect pricing, find diversion sources, and restore channel control.

Art Fletcher

Jun 266 min read

Online product listings marked with warning icons on a computer screen, viewed through a magnifying glass on a desk with legal tools, representing investigation into unauthorized marketplace sellers and distribution leaks.

Manufacturer Marketplace Enforcement That Works

Manufacturer marketplace enforcement helps brands stop unauthorized sellers, restore pricing control, and fix the source of diversion.

Art Fletcher

Jun 256 min read

Hand placing package blocks in a connected supply chain network with cargo ship and truck in background, illustrating distribution control

Distribution Control for Brands That Lasts

Distribution control for brands starts by finding diversion sources, stopping unauthorized sellers, and restoring pricing and channel integrity.

Art Fletcher

Jun 236 min read

Amazon boxes positioned over a cracked surface next to coins and a laptop showing an online marketplace, illustrating price erosion caused by distribution issues and unauthorized sellers

Amazon Price Erosion Solution That Works

A practical amazon price erosion solution starts by finding unauthorized sellers, tracing diversion, and restoring channel and pricing control.

Art Fletcher

Jun 226 min read

Two similar luxury wristwatches displayed side by side—one in premium branded packaging and the other in a plain cardboard box with shipping materials—highlighting the contrast between authorized retail presentation and grey market resale conditions.

How Grey Market Hurts Brands

Learn how grey market hurts brands through price erosion, channel conflict, lost control, and weaker retailer trust across Amazon and eBay.

Art Fletcher

Jun 196 min read

Person using a magnifying glass to analyze marketplace data and reseller activity on a laptop, illustrating unauthorized reseller monitoring and pricing trends.

Choosing an Unauthorized Reseller Monitoring Tool

Learn what an unauthorized reseller monitoring tool should actually do to protect pricing, expose diversion sources, and restore channel control.

Art Fletcher

Jun 186 min read

Business professional holding a small shipping box and tablet at a desk, with a magnified warehouse scene and connected network overlay illustrating investigation of unauthorized marketplace sellers and supply chain disruptions.

Marketplace Seller Disruption Service Explained

Learn how a marketplace seller disruption service helps brands stop unauthorized sellers, trace diversion sources, and restore price control.

Art Fletcher

Jun 176 min read

Close-up of a balance scale comparing stacked coins and a blank price tag beside a magnifying glass and financial chart, symbolizing marketplace price integrity, distribution control, and enforcement of sales policies.

How to Restore Pricing Integrity

Learn how to restore pricing integrity by finding diversion sources, disrupting unauthorized sellers, and regaining channel control.

Art Fletcher

Jun 166 min read

Identifying non-compliant listings, knowing how to mitigate them is key.

Advertised Price Compliance Software That Works

Advertised price compliance software helps brands stop price erosion, find repeat violators, and restore channel control across Amazon and eBay.

Art Fletcher

Jun 156 min read

Uncovering the source of goods to unauthorized sellers

How to Protect Buy Box From Resellers

Learn how to protect buy box from resellers by fixing diversion sources, enforcing channel policy, and restoring pricing control.

Art Fletcher

Jun 146 min read

Channel Conflict Management in Ecommerce

Channel conflict management in ecommerce helps brands stop price erosion, unauthorized sellers, and margin loss across Amazon, eBay, and retail.

Art Fletcher

Jun 136 min read

A close-up scene shows a professional inspection of consumer goods on a desk. In the foreground, a person in business attire holds a wristwatch and examines it with a magnifying glass, focusing on fine details for authenticity. Surrounding the inspection area are multiple high-value items, including luxury handbags with quilted patterns, boxed watches, perfume bottles, and blister packs of small products, all arranged as evidence for review. On the right side of the desk, a pair of metal handcuffs and paperwork reinforce a compliance or enforcement context. In the background, additional individuals and a workstation with a computer are visible but out of focus, suggesting a broader operational environment supporting the investigation. The overall setting conveys a structured process where data-driven insights likely direct targeted inspections of potentially diverted or unauthorized goods.

A Grey Market Enforcement Strategy That Works

A grey market enforcement strategy must stop price erosion, expose diversion sources, and restore channel control without harming key retail ties.

Art Fletcher

Jun 126 min read

How to Identify Product Diversion Sources

Learn how to identify product diversion sources, trace unauthorized sellers, protect pricing, and restore control across your distribution network.

Art Fletcher

Jun 116 min read

How to Stop Unauthorized Amazon Sellers

Learn how to stop unauthorized Amazon sellers with practical steps to trace diversion, enforce policies, protect pricing, and regain control.

Art Fletcher

Jun 106 min read

Stay Informed

Counter Diversion has been writing about the importance of protecting product values and brand equity while battling the Grey Market as the retail landscape has become reliant on digital retail. Here are some key points from our blog posts on the subject:

1. Amazon, eBay, and other marketplaces have created a new retail landscape where brand equity is more important than ever before.

2. Brand health is essential to the success of any company, and Amazon, eBay and other Marketplaces have made it easier for consumers to find and sell Grey Market products.

3. Amazon and eBay are not the only online retailers who sell Grey Market products; many other online retailers do as well.

4. There are ways to protect your brand equity from the Grey Market, but it requires work, expertise and vigilance.

5. The best way to protect your brand equity is to be proactive and stay informed about the latest developments in the world of digital retail.

For all of the latest news and opinions, follow the Counter Diversion Blog or sign up for a Free Consultation.

Counter Diversion is a boutique SaaS company - we don't have marketing and we don't use high-pressure sales tactics. Our goal is to have solid, honest conversations about the issues at hand and then either recommend our service or another one that is a better fit for your needs. If you'd like to engage in that type of discussion or have general questions about this issue, please schedule a free consultation.

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