Read the Latest about Grey Market issues

Since we first started our blog in 2021, our vision has been to support readers with all the latest Grey Market information. Sensing that there is an overwhelming amount of news online to this complex issue that is not always clear or comprehensive, we launched Counter Diversion with the commitment to helping people understand and address Grey Market issues. Regardless of how large your company is, Counter Diversion is here to help you stay fully informed through updates and analyses from our unique Grey Market perspective. We are committed to helping you protect your Brand.

Mastering Advertised Price Compliance: Why Distribution Control is Your Secret Weapon

Ryan Weller

Nov 155 min read

Mastering Advertised Price Compliance: Why Distribution Control is Your Secret Weapon

Brand equity is your secret weapon, building trust and loyalty, enabling premium pricing, and setting you apart in a competitive market.

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Ryan Weller

Oct 169 min read

Selective Distribution: Why Thoughtful Choices Make or Break Your Brand's Perception

Discover why selective distribution is key to brand perception. We dive deep into how thoughtful distribution strategies improve brand value

31 views0 comments

Why a MAP Policy is Necessary and the Risks it may Create.

Ryan Weller

Oct 17 min read

Why a MAP Policy is Necessary and the Risks it may Create.

"Price maintenance policies alone have a limited ability to curtail price erosion without knowing the identity of the resellers.

97 views0 comments

Mastering Marketplace Distribution Control: Strategies for Success.

Art Fletcher

Aug 266 min read

Mastering Marketplace Distribution Control: Strategies for Success.

Tell me if this sounds familiar, your company's sales team that calls on Amazon is complaining about declining sales due to 1P offers...

84 views0 comments

Art Fletcher

Jul 316 min read

Online Brand Protection - Defining Future Marketshare and Profitability

Every brand should strive to uphold its reputation. It’s essential to consider the company’s strengths, which is what consumers associate.

18 views0 comments

Coats Bateman III

Jul 257 min read

Marketplace Crossroads - What to expect from Amazon Brand Registry & the Inform Consumers Act.

How Amazon's Brand Registry program & the INFORM Consumers Act combine to protect brands on Marketplace sales channels like Amazon & eBay.

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Art Fletcher

Jul 65 min read

What Risks Do Brands Face Without Brand Protection Software?

the right brand protection software is pivotal. It shields your brand from threats, preserves reputation, protects profitability

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Art Fletcher

May 316 min read

How to Match the Right Brand Protection Software to your Brand Protection Strategy.

In today’s digital landscape, safeguarding your brand against unauthorized use is crucial. Brand protection software plays a pivotal role

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The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability

Art Fletcher

May 255 min read

The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability

A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...

43 views0 comments

Coats Bateman III

May 217 min read

The Impact of Grey Market Sales on Brand Value and Consumer Trust

Grey market sales typically occur through channels such as online marketplaces like eBay and Amazon, unauthorized e-commerce websites,

144 views0 comments

Ryan Erickson

Apr 229 min read

Amazon Brand Protection: 5 Steps to Protect Your Brand & Dominate

5 strategies to protect your brand on Amazon. Essential tips for all brands to protect product values and brand health.

61 views0 comments

Art Fletcher

Apr 110 min read

The Missing Link in Brand Protection Solutions

Profitability is the new growth driver, and a brand protection solution or strategy is critical for maximizing long term health and...

60 views0 comments

Art Fletcher

Mar 225 min read

The Evolution of Brand Protection Solutions: Unlocking the Core of Business Intelligence

When taking action against sellers and changing the marketplace dynamic, confidence is crucial and data-driven decision-making is key

50 views0 comments

Coats Bateman III

Feb 166 min read

How a strong brand continues to drive sustained profitability

YES, Amazon wants to sell everything, ever made to anyone looking for it, in any country in the world. They've structured the platform to...

12 views0 comments

Things to Consider & Where to Start - Addressing the Grey Market.

Art Fletcher

Nov 21, 20239 min read

Things to Consider & Where to Start - Addressing the Grey Market.

In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...

82 views0 comments

Art Fletcher

Oct 30, 20234 min read

The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels

In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...

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Art Fletcher

Oct 20, 20233 min read

Distribution Policies - The building blocks to Brand Health

A well-monitored and enforced distribution policy acts as a safeguard against gray market activities

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The Unauthorized Drop Shipping Conundrum: Unmasking Amazon's Program and Its Implications

Art Fletcher

Jul 26, 20233 min read

The Unauthorized Drop Shipping Conundrum: Unmasking Amazon's Program and Its Implications

the problem arises when sellers engage in unauthorized drop shipping. In this scenario, sellers often source products after the sale is made

16 views0 comments

Sustainable Business Health: a Fight Against the Grey Market

Art Fletcher

May 27, 20233 min read

Sustainable Business Health: a Fight Against the Grey Market

In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...

23 views0 comments

Art Fletcher

May 22, 20233 min read

Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues

Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.

63 views3 comments

Stay Informed

Counter Diversion has been writing about the importance of protecting product values and brand equity while battling the Grey Market as the retail landscape has become reliant on digital retail. Here are some key points from our blog posts on the subject:

1. Amazon, eBay, and other marketplaces have created a new retail landscape where brand equity is more important than ever before.

2. Brand health is essential to the success of any company, and Amazon, eBay and other Marketplaces have made it easier for consumers to find and sell Grey Market products.

3. Amazon and eBay are not the only online retailers who sell Grey Market products; many other online retailers do as well.

4. There are ways to protect your brand equity from the Grey Market, but it requires work, expertise and vigilance.

5. The best way to protect your brand equity is to be proactive and stay informed about the latest developments in the world of digital retail.

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Counter Diversion is a boutique SaaS company - we don't have marketing and we don't use high-pressure sales tactics. Our goal is to have solid, honest conversations about the issues at hand and then either recommend our service or another one that is a better fit for your needs. If you'd like to engage in that type of discussion or have general questions about this issue, please schedule a free consultation.

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