Ryan Weller

One of the most damaging realities of unauthorized Amazon resellers is their willingness to operate on razor-thin—or even non-existent—margins. Unlike your trusted retail partners, these sellers have no stake in your long-term brand positioning, channel strategy, or customer experience. Their only goal is to win the Buy Box, and they’ll often underprice everyone else to do it. It's never been more crucial control distribution and protect the brand.

Conquering channel conflict sets healthy brands apart, how policy enforcement and prioritizing consumer preferences lead to success.

Brand equity is your secret weapon, building trust and loyalty, enabling premium pricing, and setting you apart in a competitive market.