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![The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability](https://static.wixstatic.com/media/1150e2_e96b7aa2f4f2490aa17efaa7fad06ecf~mv2.jpg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/1150e2_e96b7aa2f4f2490aa17efaa7fad06ecf~mv2.webp)
Art Fletcher
- May 25
- 5 min
The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability
A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...
34 views0 comments
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![The Missing Link in Brand Protection Solutions](https://static.wixstatic.com/media/32931e_c556917277974765b59014f7892670a7~mv2.jpg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/32931e_c556917277974765b59014f7892670a7~mv2.webp)
Art Fletcher
- Apr 1
- 10 min
The Missing Link in Brand Protection Solutions
Profitability is the new growth driver, and a brand protection solution or strategy is critical for maximizing long term health and...
55 views0 comments
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![Things to Consider & Where to Start - Addressing the Grey Market.](https://static.wixstatic.com/media/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.jpg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/11062b_6c65abe3f7874b7480ff561450284bfe~mv2.webp)
Art Fletcher
- Nov 21, 2023
- 9 min
Things to Consider & Where to Start - Addressing the Grey Market.
In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...
79 views0 comments
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![The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels](https://static.wixstatic.com/media/11062b_fc54afedc59b48c2b7422ade42efd1fc~mv2.jpeg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/11062b_fc54afedc59b48c2b7422ade42efd1fc~mv2.webp)
Art Fletcher
- Oct 30, 2023
- 4 min
The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels
In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...
17 views0 comments
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![Sustainable Business Health: a Fight Against the Grey Market](https://static.wixstatic.com/media/f081bcdb31e522e37897ac89235036ee.jpg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/f081bcdb31e522e37897ac89235036ee.webp)
Art Fletcher
- May 27, 2023
- 3 min
Sustainable Business Health: a Fight Against the Grey Market
In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...
22 views0 comments
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![Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues](https://static.wixstatic.com/media/11062b_978a4174847c42b4aa21d23efdfea8f2~mv2.jpg/v1/fill/w_327,h_246,fp_0.50_0.50,q_90,enc_auto/11062b_978a4174847c42b4aa21d23efdfea8f2~mv2.webp)
Art Fletcher
- May 22, 2023
- 3 min
Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues
Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.
62 views3 comments