Read the Latest about Grey Market issues

Since we first started our blog in 2021, our vision has been to support readers with all the latest Grey Market information. Sensing that there is an overwhelming amount of news online to this complex issue that is not always clear or comprehensive, we launched Counter Diversion with the commitment to helping people understand and address Grey Market issues. Regardless of how large your company is, Counter Diversion is here to help you stay fully informed through updates and analyses from our unique Grey Market perspective. We are committed to helping you protect your Brand.

Are your Authorized Sellers controlling the Buy Box?

The Hidden Costs of Unauthorized Amazon Resellers (and How to Stop Them)

One of the most damaging realities of unauthorized Amazon resellers is their willingness to operate on razor-thin—or even non-existent—margins. Unlike your trusted retail partners, these sellers have no stake in your long-term brand positioning, channel strategy, or customer experience. Their only goal is to win the Buy Box, and they’ll often underprice everyone else to do it. It's never been more crucial control distribution and protect the brand.

Ryan Weller

Jun 35 min read

10 views

0 comments

The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability

A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...

Art Fletcher

May 25, 20245 min read

48 views

0 comments

Amazon Brand Protection: 5 Steps to Protect Your Brand & Dominate

5 strategies to protect your brand on Amazon. Essential tips for all brands to protect product values and brand health.

Ryan Erickson

Apr 22, 20249 min read

101 views

0 comments

The Missing Link in Brand Protection Solutions

Profitability is the new growth driver, and a brand protection solution or strategy is critical for maximizing long term health and...

Art Fletcher

Apr 1, 202410 min read

64 views

0 comments

The Evolution of Brand Protection Solutions: Unlocking the Core of Business Intelligence

When taking action against sellers and changing the marketplace dynamic, confidence is crucial and data-driven decision-making is key

Art Fletcher

Mar 22, 20245 min read

50 views

0 comments

Things to Consider & Where to Start - Addressing the Grey Market.

In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...

Art Fletcher

Nov 21, 20239 min read

84 views

0 comments

The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels

In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...

Art Fletcher

Oct 30, 20234 min read

20 views

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Distribution Policies - The building blocks to Brand Health

A well-monitored and enforced distribution policy acts as a safeguard against gray market activities

Art Fletcher

Oct 20, 20233 min read

57 views

0 comments

Sustainable Business Health: a Fight Against the Grey Market

In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...

Art Fletcher

May 27, 20233 min read

24 views

0 comments

Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues

Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.

Art Fletcher

May 22, 20233 min read

66 views

3 comments

Maximizing Your Distribution Strategy: Navigating the Amazon Advantage and Beyond

In today's digital age, Amazon has emerged as a dominant force in the world of e-commerce, offering unparalleled reach and convenience to...

Art Fletcher

May 19, 20234 min read

65 views

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Distribution Strategy Planning - Amazon into your strategy vs. your strategy around Amazon

In today's digital age, it's impossible to ignore the massive influence that Amazon has on the world of online retail. With over 300...

Art Fletcher

May 6, 20233 min read

25 views

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The Grey Market Game

Battling the grey market can feel like playing 1000 chess games simultaneously, requiring careful planning and execution of multiple...

Art Fletcher

Apr 3, 20235 min read

53 views

0 comments

Unauthorized Distribution - How do we think this ends?

there is no account or distribution outlet where maintaining a relationship is more important than protecting your long-term brand value.

Ryan Weller

Dec 30, 20225 min read

115 views

0 comments

The Importance of a Wholesale and Digital Balance in the Post Pandemic World.

In the current retail landscape, it is more important than ever to have a healthy wholesale and digital balance. Counter Diversion can help

Art Fletcher

Sep 20, 20224 min read

35 views

1 comment

WHY CONTROLLING DISTRIBUTION MATTERS

Background: Uncontrolled distribution jeopardizes the supplier’s positioning and segmentation strategies, as well as performance by...

Eugene F. Zelek, Jr.

Aug 13, 20223 min read

21 views

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MAP Policies: The Good, the Bad, and the Ugly

When it comes to MAP policies, there are three things that you need to worry about: the good, the bad, and the ugly. The good is that a...

Art Fletcher

Jul 19, 20223 min read

16 views

0 comments

How to Spot Product Diversion: 10 Indicators You Need to Know

If you're a manufacturer or retail partner of a manufacturer, then you're probably aware of the dangers of product diversion. This is...

Art Fletcher

Jul 17, 20225 min read

58 views

0 comments

The Diversion Problem: Unauthorized Sellers are robbing you blind

We've all been there. You're scrolling through Amazon, and you see your brands new product, that just launched into the market...

ksnead1

Jun 11, 20224 min read

25 views

0 comments

Stay Informed

Counter Diversion has been writing about the importance of protecting product values and brand equity while battling the Grey Market as the retail landscape has become reliant on digital retail. Here are some key points from our blog posts on the subject:

1. Amazon, eBay, and other marketplaces have created a new retail landscape where brand equity is more important than ever before.

2. Brand health is essential to the success of any company, and Amazon, eBay and other Marketplaces have made it easier for consumers to find and sell Grey Market products.

3. Amazon and eBay are not the only online retailers who sell Grey Market products; many other online retailers do as well.

4. There are ways to protect your brand equity from the Grey Market, but it requires work, expertise and vigilance.

5. The best way to protect your brand equity is to be proactive and stay informed about the latest developments in the world of digital retail.

For all of the latest news and opinions, follow the Counter Diversion Blog or sign up for a Free Consultation.

Counter Diversion is a boutique SaaS company - we don't have marketing and we don't use high-pressure sales tactics. Our goal is to have solid, honest conversations about the issues at hand and then either recommend our service or another one that is a better fit for your needs. If you'd like to engage in that type of discussion or have general questions about this issue, please schedule a free consultation.

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