Read the Latest about Grey Market issues

Since we first started our blog in 2021, our vision has been to support readers with all the latest Grey Market information. Sensing that there is an overwhelming amount of news online to this complex issue that is not always clear or comprehensive, we launched Counter Diversion with the commitment to helping people understand and address Grey Market issues. Regardless of how large your company is, Counter Diversion is here to help you stay fully informed through updates and analyses from our unique Grey Market perspective. We are committed to helping you protect your Brand.

The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability

Art Fletcher

May 25
5 min

The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability

A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...

38 views0 comments

Things to Consider & Where to Start - Addressing the Grey Market.

Art Fletcher

Nov 21, 2023
9 min

Things to Consider & Where to Start - Addressing the Grey Market.

In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...

81 views0 comments

Art Fletcher

Oct 30, 2023
4 min

The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels

In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...

18 views0 comments

Art Fletcher

Oct 20, 2023
3 min

Distribution Policies - The building blocks to Brand Health

A well-monitored and enforced distribution policy acts as a safeguard against gray market activities

49 views0 comments

Sustainable Business Health: a Fight Against the Grey Market

Art Fletcher

May 27, 2023
3 min

Sustainable Business Health: a Fight Against the Grey Market

In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...

22 views0 comments

Art Fletcher

May 22, 2023
3 min

Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues

Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.

63 views3 comments

Maximizing Your Distribution Strategy: Navigating the Amazon Advantage and Beyond

Art Fletcher

May 19, 2023
4 min

Maximizing Your Distribution Strategy: Navigating the Amazon Advantage and Beyond

In today's digital age, Amazon has emerged as a dominant force in the world of e-commerce, offering unparalleled reach and convenience to...

37 views0 comments

Distribution Strategy Planning - Amazon into your strategy vs. your strategy around Amazon

Art Fletcher

May 6, 2023
3 min

Distribution Strategy Planning - Amazon into your strategy vs. your strategy around Amazon

In today's digital age, it's impossible to ignore the massive influence that Amazon has on the world of online retail. With over 300...

25 views0 comments

Art Fletcher

Apr 3, 2023
5 min

The Grey Market Game

Battling the grey market can feel like playing 1000 chess games simultaneously, requiring careful planning and execution of multiple...

50 views0 comments

Eugene F. Zelek, Jr.

Aug 13, 2022
3 min

WHY CONTROLLING DISTRIBUTION MATTERS

Background: Uncontrolled distribution jeopardizes the supplier’s positioning and segmentation strategies, as well as performance by...

19 views0 comments

MAP Policies: The Good, the Bad, and the Ugly

Art Fletcher

Jul 19, 2022
3 min

MAP Policies: The Good, the Bad, and the Ugly

When it comes to MAP policies, there are three things that you need to worry about: the good, the bad, and the ugly. The good is that a...

15 views0 comments

The Negative Impact of Unauthorized Sellers on eBay: How They Drive Down Product Value

Art Fletcher

Jul 19, 2022
3 min

The Negative Impact of Unauthorized Sellers on eBay: How They Drive Down Product Value

eBay is a great platform to sell products, but unauthorized sellers can have a negative impact on both product value and brand health....

19 views0 comments

Stay Informed

Counter Diversion has been writing about the importance of protecting product values and brand equity while battling the Grey Market as the retail landscape has become reliant on digital retail. Here are some key points from our blog posts on the subject:

1. Amazon, eBay, and other marketplaces have created a new retail landscape where brand equity is more important than ever before.

2. Brand health is essential to the success of any company, and Amazon, eBay and other Marketplaces have made it easier for consumers to find and sell Grey Market products.

3. Amazon and eBay are not the only online retailers who sell Grey Market products; many other online retailers do as well.

4. There are ways to protect your brand equity from the Grey Market, but it requires work, expertise and vigilance.

5. The best way to protect your brand equity is to be proactive and stay informed about the latest developments in the world of digital retail.

For all of the latest news and opinions, follow the Counter Diversion Blog or sign up for a Free Consultation.

Counter Diversion is a boutique SaaS company - we don't have marketing and we don't use high-pressure sales tactics. Our goal is to have solid, honest conversations about the issues at hand and then either recommend our service or another one that is a better fit for your needs. If you'd like to engage in that type of discussion or have general questions about this issue, please schedule a free consultation.

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