Art Fletcher
- Apr 1
- 10 min
The Missing Link in Brand Protection Solutions
Profitability is the new growth driver, and a brand protection solution or strategy is critical for maximizing long term health and...
42 views0 comments
Art Fletcher
- Nov 21, 2023
- 9 min
Things to Consider & Where to Start - Addressing the Grey Market.
In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...
77 views0 comments
Art Fletcher
- Oct 30, 2023
- 4 min
The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels
In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...
20 views0 comments
Art Fletcher
- Oct 20, 2023
- 3 min
Distribution Policies - The building blocks to Brand Health
A well-monitored and enforced distribution policy acts as a safeguard against gray market activities
55 views0 comments
Art Fletcher
- May 27, 2023
- 3 min
Sustainable Business Health: a Fight Against the Grey Market
In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...
27 views0 comments
Art Fletcher
- May 22, 2023
- 3 min
Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues
Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.
61 views3 comments