

Art Fletcher
- May 27
- 3 min
Sustainable Business Health: a Fight Against the Grey Market
In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...
11 views0 comments


Art Fletcher
- May 22
- 3 min
Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues
Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.
36 views0 comments


Art Fletcher
- May 19
- 3 min
Maximizing Your Distribution Strategy: Navigating the Amazon Advantage and Beyond
In today's digital age, Amazon has emerged as a dominant force in the world of e-commerce, offering unparalleled reach and convenience to...
14 views0 comments


Art Fletcher
- May 6
- 3 min
Distribution Strategy Planning - Amazon into your strategy vs. your strategy around Amazon
In today's digital age, it's impossible to ignore the massive influence that Amazon has on the world of online retail. With over 300...
8 views0 comments


Art Fletcher
- Apr 3
- 5 min
The Grey Market Game
Battling the grey market can feel like playing 1000 chess games simultaneously, requiring careful planning and execution of multiple...
36 views0 comments


Eugene F. Zelek, Jr.
- Aug 13, 2022
- 3 min
WHY CONTROLLING DISTRIBUTION MATTERS
Background: Uncontrolled distribution jeopardizes the supplier’s positioning and segmentation strategies, as well as performance by...
13 views0 comments


Art Fletcher
- Jul 19, 2022
- 3 min
MAP Policies: The Good, the Bad, and the Ugly
When it comes to MAP policies, there are three things that you need to worry about: the good, the bad, and the ugly. The good is that a...
10 views0 comments


Art Fletcher
- Jul 19, 2022
- 3 min
The Negative Impact of Unauthorized Sellers on eBay: How They Drive Down Product Value
eBay is a great platform to sell products, but unauthorized sellers can have a negative impact on both product value and brand health....
13 views0 comments


Art Fletcher
- Jul 17, 2022
- 5 min
How to Spot Product Diversion: 10 Indicators You Need to Know
If you're a manufacturer or retail partner of a manufacturer, then you're probably aware of the dangers of product diversion. This is...
9 views0 comments