Counter Diversion has been writing about the importance of protecting product values and brand equity while battling the Grey Market as the retail landscape has become reliant on digital retail. Here are some key points from our blog posts on the subject:
1. Amazon, eBay, and other marketplaces have created a new retail landscape where brand equity is more important than ever before.
2. Brand health is essential to the success of any company, and Amazon, eBay and other Marketplaces have made it easier for consumers to find and sell Grey Market products.
3. Amazon and eBay are not the only online retailers who sell Grey Market products; many other online retailers do as well.
4. There are ways to protect your brand equity from the Grey Market, but it requires work, expertise and vigilance.
5. The best way to protect your brand equity is to be proactive and stay informed about the latest developments in the world of digital retail.
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Counter Diversion is a boutique SaaS company - we don't have marketing and we don't use high-pressure sales tactics. Our goal is to have solid, honest conversations about the issues at hand and then either recommend our service or another one that is a better fit for your needs. If you'd like to engage in that type of discussion or have general questions about this issue, please schedule a free consultation.