Art Fletcher
May 255 min read
The Role of Minimum Advertised Price Enforcement toward Premiumization and Profitability
A Minimum Advertised Price (MAP) policy is a pricing strategy employed by manufacturers to set the lowest price at which retailers can...
42 views0 comments
Art Fletcher
Nov 21, 20239 min read
Things to Consider & Where to Start - Addressing the Grey Market.
In the fast-paced world of commerce, maintaining control over the distribution of your brand's products is crucial for ensuring...
82 views0 comments
Art Fletcher
Oct 30, 20234 min read
The Cost of the Grey Market to Brand Equity: A Growing Danger with Marketplaces Sales Channels
In today's ever-expanding global marketplace, brand equity is a prized asset for any business. It encompasses the value, reputation, and...
18 views0 comments
Art Fletcher
May 27, 20233 min read
Sustainable Business Health: a Fight Against the Grey Market
In today's globalized economy, the issue of the grey market poses significant challenges for businesses across industries. The grey...
23 views0 comments
Art Fletcher
May 22, 20233 min read
Solving the Grey Market: The Antidote to Consumer Engagement & Brand Prosperity Issues
Discover the ultimate solution to combatting the grey market and unlocking the power of consumer engagement for brand prosperity.
63 views3 comments
Art Fletcher
May 19, 20234 min read
Maximizing Your Distribution Strategy: Navigating the Amazon Advantage and Beyond
In today's digital age, Amazon has emerged as a dominant force in the world of e-commerce, offering unparalleled reach and convenience to...
40 views0 comments
Art Fletcher
May 6, 20233 min read
Distribution Strategy Planning - Amazon into your strategy vs. your strategy around Amazon
In today's digital age, it's impossible to ignore the massive influence that Amazon has on the world of online retail. With over 300...
25 views0 comments
Art Fletcher
Apr 3, 20235 min read
The Grey Market Game
Battling the grey market can feel like playing 1000 chess games simultaneously, requiring careful planning and execution of multiple...
50 views0 comments
Art Fletcher
Jul 19, 20223 min read
MAP Policies: The Good, the Bad, and the Ugly
When it comes to MAP policies, there are three things that you need to worry about: the good, the bad, and the ugly. The good is that a...
15 views0 comments
Art Fletcher
Jul 19, 20223 min read
The Negative Impact of Unauthorized Sellers on eBay: How They Drive Down Product Value
eBay is a great platform to sell products, but unauthorized sellers can have a negative impact on both product value and brand health....
20 views0 comments