

Art Fletcher
- Dec 30, 2022
- 3 min
How do we think this ends?
As Amazon and eBay have become more popular, so too has the phenomenon of unauthorized 3P sellers. These sellers often undercut...
28 views0 comments


Eugene F. Zelek, Jr.
- Aug 13, 2022
- 3 min
WHY CONTROLLING DISTRIBUTION MATTERS
Background: Uncontrolled distribution jeopardizes the supplier’s positioning and segmentation strategies, as well as performance by...
9 views0 comments


Art Fletcher
- Jul 19, 2022
- 3 min
MAP Policies: The Good, the Bad, and the Ugly
When it comes to MAP policies, there are three things that you need to worry about: the good, the bad, and the ugly. The good is that a...
10 views0 comments


Art Fletcher
- Jul 19, 2022
- 3 min
The Negative Impact of Unauthorized Sellers on eBay: How They Drive Down Product Value
eBay is a great platform to sell products, but unauthorized sellers can have a negative impact on both product value and brand health....
12 views0 comments


Art Fletcher
- Jul 17, 2022
- 5 min
How to Spot Product Diversion: 10 Indicators You Need to Know
If you're a manufacturer or retail partner of a manufacturer, then you're probably aware of the dangers of product diversion. This is...
7 views0 comments


Art Fletcher
- Jul 9, 2022
- 3 min
5 Steps to Stop Marketplace Product Diversion: Tips for Manufacturers
As a manufacturer, you want to make sure that your products are being sold through authorized retailers and not on unauthorized 3P...
40 views0 comments


ksnead1
- Jun 5, 2022
- 5 min
The importance of every transaction and how each one impacts Brand Equity. | Counter Diversion
Are you looking to increase your brand equity? If so, you'll need to focus on every transaction that takes place with your customers....
15 views0 comments